Sunday, 10 June 2012
Converting that hobby into business!
So you
have a hobby that you think you may be able to turn into a business. You may
have this idea due to people showing interest in your hobby, people may have
commented that you are very good at what you do, or you may just be looking for
a way to make money. Turning a hobby into a business is a great thing
considering hobbies are usually something you enjoy and are passionate about.
These are both important elements to have when running a business.
Although
passion and talent are great, alone they do not constitute a viable business.
There are some other things you need to consider. Here is a small check list to
see if converting your hobby into a business is viable and realistic.
1. Have
you tested your product/service with friends and family and have them give you
feedback?
2. Do you
have the knowledge and experience to convert your hobby into a business? You
may be naturally talented at what you do, however your skill level may fall
short of the skills required to be paid as a professional. To upgrade your
skills, you may need to undergo some training and/or study further. It is
important that you have the skills, qualifications and experience to ensure
what you offer is high quality.
3. Have
you spoken to other people about your idea? Especially people who share the
same hobby and people who are already in the industry and running their
business. Getting advice and bouncing your ideas off other people can be really
useful in determining whether you are on track or way off base.
4. Have
you undertaken research to establish who your market is, how you will market
your business, what do your competitors offer and what prices do they charge?
5. Do you
know what is involved in setting
up a business?
6.
Converting a hobby into a business requires a lot more work. Are you willing to
put in the time to do bookwork and market your business? It is not like having
an employed job where they pay you for your time, take your tax out and pay
your superannuation. When you have your own business you have to ensure you are
making enough money to cover not only your time, but also your expenses, income
tax, superannuation and make a profit. A business is not viable if it cannot
make a profit.
7. When
you have an employed job you usually go to work, do your job and then come
home. When you have a home business, then you need to have boundaries and the
discipline to separate work and business. Otherwise you may find yourself
working ridiculous hours.
8. Is it
the right time to convert your hobby to a business? If you already have other
commitments such as juggling young children, study, work, another home
business, moving etc. Then you need to be realistic in adding another big
responsibility to the mix. I am not saying it is impossible, all I am saying is
be careful not to take too much on at once, otherwise you might risk burning
yourself out. I have added this here because it is so easy for us mums to take a
lot on and try to be supermums. We can have it all; sometimes it is not
possible to do it all at once.
Passion
can be a great driving force behind a business. To keep this passion burning,
ensure you do the research and fully understand what is involved in running a
business. You don't want to lose the passion due to stress or jumping in the
deep end without knowing what is involved.
Kym Presdee - Owner Work at Home Hub
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